You know that innovating is what will enable you to survive in the new era, that you must leverage your company’s assets and that you need all the people in your organisation to generate opportunities, be creative and think “out-of-the-box”.

However, initially, innovation runs into a major barrier: there is no clear understanding of what the actual problem is. We professionals are always ready to do things, but when it comes to innovation, the first thing you need to do is understand.

Monday Happy Monday’s Research Service is the starting point.

Our Design Research service will help you to broaden your horizon on 3 levels:

• Understand the problem: you will get an extensive and detailed perspective of the problem and its causes.
• Understand the users: our methodology uses ethnographic techniques such as in-context interviews or shadowing. Depending on the specific nature of your project and your users, we use different techniques such as Safari, user diaries, etc.
• Understand the environment: with the help of coolhunting and benchmarking, you will learn about the best practices of different companies, local and foreign, from different industries, that have already overcome challenges like your own, which will provide you with inspiration to initiate your own innovation process and create ad hoc solutions for your company and your users

Monday Happy Monday’s Research to Understand Service will enable you to identify the opportunities that will help you find a solution to your challenge.

What challenge do you need to investigate right now?