{"id":7951,"date":"2022-04-20T19:26:43","date_gmt":"2022-04-20T18:26:43","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/como-empujar-tu-creatividad-con-los-nudges\/"},"modified":"2022-04-20T19:27:54","modified_gmt":"2022-04-20T18:27:54","slug":"como-empujar-tu-creatividad-con-los-nudges","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/en\/como-empujar-tu-creatividad-con-los-nudges\/","title":{"rendered":"C\u00f3mo \u201cempujar\u201d tu creatividad  con los Nudges"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">El 21 de abril de hace 570 a\u00f1os, una mujer, quiz\u00e1s la Gioconda, trajo al mundo a uno de los hombres m\u00e1s creativos de la historia de la Humanidad. Estoy hablando de <\/span><b>Leonardo da Vinci<\/b><span style=\"font-weight: 400;\">. Es por ello que hace 5 a\u00f1os, la Asamblea General de las Naciones Unidas, decidi\u00f3 designar cada 21 de abril <\/span><b>D\u00eda Mundial de la Creatividad y la Innovaci\u00f3n<\/b><span style=\"font-weight: 400;\">, con el objetivo de fomentar la creatividad, pues est\u00e1 m\u00e1s que demostrado que la creatividad y la innovaci\u00f3n juegan un papel fundamental en la soluci\u00f3n de los problemas y en el desarrollo econ\u00f3mico, social y sostenible de los pa\u00edses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hace apenas unos d\u00edas que he finalizado uno de los programas m\u00e1s apasionantes que he hecho en los \u00faltimos a\u00f1os, esta vez sobre <\/span><b>Behavioral Economics<\/b><span style=\"font-weight: 400;\"> o Econom\u00eda Conductual, en la <\/span><b>Universidad de Chicago<\/b><span style=\"font-weight: 400;\">, y ya estoy impaciente por compartir contigo lo que all\u00ed he aprendido.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La Econom\u00eda Conductual afirma que muchos comportamientos, a menudo provocados por <\/span><b>sesgos<\/b><span style=\"font-weight: 400;\">, suelen provocar una <\/span><b>toma de decisiones<\/b><span style=\"font-weight: 400;\"> equivocada. Comprender c\u00f3mo los humanos tomamos decisiones en el \u00e1mbito de lo econ\u00f3mico y la <\/span><b>teor\u00eda del Nudge o empuj\u00f3n <\/b><span style=\"font-weight: 400;\">le vali\u00f3 a <\/span><b>Richard H. Taler<\/b><span style=\"font-weight: 400;\"> el Premio Nobel en 2017.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Los Nudges son una gran oportunidad para crear nuevos servicios, eliminando aquellos sesgos que limitan la correcta toma de decisiones y promoviendo comportamientos deseados (o deteniendo los no deseados)<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">Los Nudges\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cproponen refuerzos positivos y sugerencias indirectas como formas de influir en el comportamiento y la toma de decisiones de grupos o individuos\u201d\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">(gracias Wikipedia).\u00a0<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">\u00bfHas le\u00eddo hasta aqu\u00ed y todav\u00eda no entiendes qu\u00e9 es un Nudge? No te preocupes, solo necesitas un buen ejemplo:<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A principios de la d\u00e9cada los 90, el responsable de limpieza del aeropuerto de Schiphol, <\/span><b>\u00c1msterdam<\/b><span style=\"font-weight: 400;\">, estaba tratando de reducir las salpicaduras alrededor de los urinarios (s\u00ed, has le\u00eddo bien: un problema habitual en muchos urinarios masculinos). As\u00ed pues, decidi\u00f3 imprimir peque\u00f1as im\u00e1genes realistas de moscas en los mismos urinarios, justo cerca del desag\u00fce. La idea era poner en los urinarios algo donde \u201capuntar\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00bfPor qu\u00e9 una mosca? Las moscas son peque\u00f1as y molestas y un poco asquerosas, pero no dan miedo, como lo har\u00eda por ejemplo una ara\u00f1a, lo que podr\u00eda disuadir a las personas de usar el urinario. Como dijo Aad Kieboom, el director del aeropuerto de Schiphol que supervis\u00f3 la introducci\u00f3n de las moscas en los urinarios<\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Una mosca puede tener connotaciones antihigi\u00e9nicas, \u00a1pero esa es exactamente la raz\u00f3n por la que nadie se siente culpable apunt\u00e1ndola!&#8221;<\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Kieboom s\u00ed que \u201capunt\u00f3 y acert\u00f3\u201d en su decisi\u00f3n. Al poco tiempo de introducir las moscas en los urinarios, Kieboom inform\u00f3 acerca de una asombrosa <\/span><b>reducci\u00f3n del 80 por ciento<\/b><span style=\"font-weight: 400;\"> en las salpicaduras. Ello dio lugar a una <\/span><b>reducci\u00f3n del 8 por ciento<\/b><span style=\"font-weight: 400;\"> en los costos totales de limpieza de ba\u00f1os en el aeropuerto. Desde entonces, muchas moscas empezaron a aparecer en urinarios de todo el mundo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Este es uno de los mejores ejemplos de Nudge. Como ves, los Nudges act\u00faan como insumo para generar nuevas ideas y mejorar la experiencia de usuario. As\u00ed que, si pensabas que ya estaba todo inventado, \u00a1prueba con los Nudge!<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El 21 de abril de hace 570 a\u00f1os, una mujer, quiz\u00e1s la Gioconda, trajo al mundo a uno de los hombres m\u00e1s creativos de la historia de la Humanidad. Estoy hablando de Leonardo da Vinci. Es por ello que hace 5 a\u00f1os, la Asamblea General de las Naciones Unidas, decidi\u00f3 designar cada 21 de abril [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":7947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42,43],"tags":[110,273,252,684,208,112,996,821,997],"class_list":["post-7951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-trends","tag-business-en","tag-creatividad-en","tag-creativity-en","tag-economia-en","tag-innovacion-en","tag-innovation-en","tag-problemsolving-en","tag-servicedesign-en","tag-userexperience-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>C\u00f3mo \u201cempujar\u201d tu creatividad con los Nudges - Monday Happy Monday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondayhappymonday.com\/en\/como-empujar-tu-creatividad-con-los-nudges\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"C\u00f3mo \u201cempujar\u201d tu creatividad con los Nudges - Monday Happy Monday\" \/>\n<meta property=\"og:description\" content=\"El 21 de abril de hace 570 a\u00f1os, una mujer, quiz\u00e1s la Gioconda, trajo al mundo a uno de los hombres m\u00e1s creativos de la historia de la Humanidad. Estoy hablando de Leonardo da Vinci. 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