{"id":6965,"date":"2021-05-30T20:25:45","date_gmt":"2021-05-30T19:25:45","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/"},"modified":"2021-06-17T10:56:09","modified_gmt":"2021-06-17T09:56:09","slug":"las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","title":{"rendered":"Las 7 claves para comunicar el prop\u00f3sito de tu organizaci\u00f3n"},"content":{"rendered":"<p>El primer discurso de\u00a0<strong>Dem\u00f3stenes<\/strong>, uno de los oradores m\u00e1s relevantes de la historia y un importante pol\u00edtico ateniense, fue tan malo que su audiencia se rio de \u00e9l. Mientras caminaba hacia su casa desanimado y resignado por su incapacidad para hablar al p\u00fablico, se encontr\u00f3 con un actor llamado\u00a0<strong>S\u00e1tiro<\/strong>, quien le ense\u00f1\u00f3 c\u00f3mo pronunciar un discurso. Dem\u00f3stenes se construy\u00f3 un peque\u00f1o estudio subterr\u00e1neo donde practic\u00f3 durante semanas su oratoria lejos de cualquier distracci\u00f3n mundana. Cur\u00f3 su tartamudez hablando con piedras en la boca y su dificultad para respirar recitando poes\u00eda mientras corr\u00eda cuesta arriba. Con tales esfuerzos, finalmente fue capaz de mantener hechizada a su audiencia ateniense<\/p>\n<p>Tenemos claro que un buen l\u00edder debe ser capaz de\u00a0<strong>construir bien el prop\u00f3sito de su compa\u00f1\u00eda y detectar oportunidades en su entorno<\/strong>, pero sabemos que tambi\u00e9n es papel fundamental de los l\u00edderes\u00a0<strong>saber comunicar este prop\u00f3sito con la finalidad de estimular la motivaci\u00f3n intr\u00ednseca de a quienes lideran y describir esos entornos de modo que aqu\u00e9llos puedan aprovechar todos sus <a href=\"https:\/\/mondayhappymonday.com\/en\/como-fomentar-la-creatividad\/\" target=\"_blank\" rel=\"noopener\">recursos<\/a><\/strong><\/p>\n<blockquote><p>Recientemente, los investigadores han comenzado a estudiar el importante v\u00ednculo entre el\u00a0<strong>lenguaje y liderazgo<\/strong><\/p><\/blockquote>\n<p>Piensa en la Navidad, c\u00f3mo los envoltorios de los regalos suelen ser tan impactantes como el propio regalo.<\/p>\n<p>Seg\u00fan el psic\u00f3logo estadounidense, quien fue expresidente de la Asociaci\u00f3n Estadounidense de Psicolog\u00eda (APA) y decano de la Facultad de Medicina de la Universidad de Colorado,\u00a0<strong>John J. Conger<\/strong>, que asesor\u00f3 a cinco presidentes de Estados Unidos en asuntos relacionados con la psicolog\u00eda, dominar el lenguaje del liderazgo se divide, a su vez, en<\/p>\n<p>1.- El dominio del\u00a0<strong>proceso de definir el prop\u00f3sito de la organizaci\u00f3n<\/strong>\u00a0(tema sobre el cual escrib\u00ed hace unos cuantos\u00a0<a href=\"https:\/\/mondayhappymonday.com\/en\/el-proposito\/\" target=\"_blank\" rel=\"nofollow noopener\">posts<\/a>), es decir, el mensaje, la direcci\u00f3n que hay que tomar<\/p>\n<p>2.- El dominio de lo que se denomina\u00a0<strong>&#8220;encuadre&#8221;<\/strong>, la capacidad del l\u00edder de usar un lenguaje simb\u00f3lico para generar emociones a trav\u00e9s de su mensaje, la ret\u00f3rica, lo que aumenta el atractivo motivacional del mensaje y determina si ser\u00e1 lo suficientemente memorable como para influir en la toma de decisiones del d\u00eda a d\u00eda de aquellos que conforman la organizaci\u00f3n, lo que proporciona un mapa para la acci\u00f3n, la interpretaci\u00f3n del l\u00edder acerca del prop\u00f3sito junto con los valores y creencias que lo acompa\u00f1an.<\/p>\n<p>En un estudio de investigaci\u00f3n, se inform\u00f3 a los participantes de un proyecto que ten\u00eda un 80% de probabilidades de \u00e9xito y de otro proyecto que ten\u00eda un 20% de probabilidades de fracaso. Despu\u00e9s, se pidi\u00f3 a los participantes que eligieran un proyecto. Inevitablemente, eligieron el primero, a pesar de que en ambos los resultados eran los mismos. Queda sobradamente demostrado pues que\u00a0<strong>encuadrar\u00a0<\/strong>de una determinada manera influye en nuestras percepciones de sus resultados.<\/p>\n<p>Crear\u00a0<strong>marcos significativos<\/strong>\u00a0para el prop\u00f3sito, los valores y las creencias de una organizaci\u00f3n es un componente imprescindible porque refuerzan el compromiso y proporcionan orientaci\u00f3n para las tareas del d\u00eda a d\u00eda.<\/p>\n<blockquote><p>En conclusi\u00f3n, el encuadre es la interpretaci\u00f3n que hace el l\u00edder de la organizaci\u00f3n<\/p><\/blockquote>\n<p>As\u00ed pues, si como l\u00edder necesitas lanzar un mensaje impactante a tu audiencia:<\/p>\n<p>1. Enmarca el prop\u00f3sito de tu organizaci\u00f3n en torno a objetivos que fomenten la motivaci\u00f3n intr\u00ednseca de quienes te escuchan. B\u00e1sate en valores y creencias que tengan significados positivos y sean culturalmente importantes para ell@s<\/p>\n<p>2. Utiliza historias para ilustrar los valores rectores en la organizaci\u00f3n y el mercado.<\/p>\n<p>3. Resalta el significado del prop\u00f3sito, por qu\u00e9 se eligi\u00f3 ese y no otro, los antagonistas clave (mira el\u00a0<a href=\"https:\/\/www.youtube.com\/watch?v=oLlusK88Ay8\" target=\"_blank\" rel=\"noopener\">discurso<\/a>\u00a0de Steven Jobs en la Boston Computer Society en 1984. Steve Jobs. Por suposici\u00f3n impl\u00edcita, explica c\u00f3mo Apple encarna las cualidades opuestas de IBM), y por qu\u00e9 crees que tendr\u00e1 \u00e9xito.<\/p>\n<p>4. Utiliza analog\u00edas y met\u00e1foras en tu discurso<\/p>\n<p>5. Permite que tus propias <a href=\"https:\/\/mondayhappymonday.com\/en\/cultivar-la-mirada\/\" target=\"_blank\" rel=\"noopener\">emociones<\/a> afloren mientras hablas<\/p>\n<p>6. Recuerda que debes ser percibid@ como cre\u00edble<\/p>\n<p>7. Como l\u00edder, tu <a href=\"https:\/\/mondayhappymonday.com\/en\/modelo-relacion-clientes\/\" target=\"_blank\" rel=\"noopener\">papel<\/a> es el de creador@ de significado, por lo que no olvides construir marcos de grandes posibilidades<\/p>\n<p><strong>\u00bfPreparad@ para comunicar el prop\u00f3sito de tu organizaci\u00f3n?<\/strong><\/p>\n<p><a href=\"https:\/\/mondayhappymonday.com\/institute\/\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6750 size-full\" src=\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/CALL-TO-ACTION-MHM-INSTITUTE-1-2.png\" alt=\"\" width=\"4800\" height=\"2700\" srcset=\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/CALL-TO-ACTION-MHM-INSTITUTE-1-2.png 4800w, https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/CALL-TO-ACTION-MHM-INSTITUTE-1-2-1280x720.png 1280w, https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/CALL-TO-ACTION-MHM-INSTITUTE-1-2-980x551.png 980w, https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/CALL-TO-ACTION-MHM-INSTITUTE-1-2-480x270.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 4800px, 100vw\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>El primer discurso de\u00a0Dem\u00f3stenes, uno de los oradores m\u00e1s relevantes de la historia y un importante pol\u00edtico ateniense, fue tan malo que su audiencia se rio de \u00e9l. Mientras caminaba hacia su casa desanimado y resignado por su incapacidad para hablar al p\u00fablico, se encontr\u00f3 con un actor llamado\u00a0S\u00e1tiro, quien le ense\u00f1\u00f3 c\u00f3mo pronunciar un [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":6955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42,43],"tags":[132,721,88,722,723,629,112,724,450,452,630,113,725],"class_list":["post-6965","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-trends","tag-customer-experience-en","tag-customer-satisfaction-en","tag-design-thinking-en","tag-digital-transformation-en","tag-employee-experiencie-en","tag-hr-en","tag-innovation-en","tag-leadership-agile-en","tag-marketing-en","tag-rrhh-en","tag-technology-en","tag-transformacion-digital-en","tag-user-centered-design-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Las 7 claves para comunicar el prop\u00f3sito de tu organizaci\u00f3n - Monday Happy Monday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Las 7 claves para comunicar el prop\u00f3sito de tu organizaci\u00f3n - Monday Happy Monday\" \/>\n<meta property=\"og:description\" content=\"El primer discurso de\u00a0Dem\u00f3stenes, uno de los oradores m\u00e1s relevantes de la historia y un importante pol\u00edtico ateniense, fue tan malo que su audiencia se rio de \u00e9l. Mientras caminaba hacia su casa desanimado y resignado por su incapacidad para hablar al p\u00fablico, se encontr\u00f3 con un actor llamado\u00a0S\u00e1tiro, quien le ense\u00f1\u00f3 c\u00f3mo pronunciar un [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Monday Happy Monday\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-30T19:25:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-06-17T09:56:09+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maite Moreno Bosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:site\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maite Moreno Bosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\"},\"author\":{\"name\":\"Maite Moreno Bosch\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347\"},\"headline\":\"Las 7 claves para comunicar el prop\u00f3sito de tu organizaci\u00f3n\",\"datePublished\":\"2021-05-30T19:25:45+00:00\",\"dateModified\":\"2021-06-17T09:56:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\"},\"wordCount\":737,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\",\"keywords\":[\"Customer Experience\",\"Customer Satisfaction\",\"Design Thinking\",\"Digital Transformation\",\"Employee Experiencie\",\"HR\",\"Innovation\",\"Leadership Agile\",\"marketing\",\"rrhh\",\"Technology\",\"Transformaci\u00f3n Digital\",\"User Centered Design\"],\"articleSection\":[\"Innovation\",\"Trends\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\",\"url\":\"https:\/\/mondayhappymonday.com\/en\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\",\"name\":\"Las 7 claves para comunicar el prop\u00f3sito de tu organizaci\u00f3n - 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