{"id":5683,"date":"2020-06-07T20:52:17","date_gmt":"2020-06-07T19:52:17","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/el-proposito\/"},"modified":"2021-07-08T11:37:36","modified_gmt":"2021-07-08T10:37:36","slug":"el-proposito","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/en\/el-proposito\/","title":{"rendered":"El prop\u00f3sito"},"content":{"rendered":"

Del lat\u00edn \u201cpropositum\u201d (\u201cpro\u201d que indica una direcci\u00f3n hacia adelante y \u201cpositum\u201d que es el participio del verbo \u201cponere\u201d, en el sentido de \u201cponer\u201d), esta palabra, tan de moda como es\u00a0el prop\u00f3sito<\/strong>, significa avanzar hacia un objetivo, incluyendo tanto la predisposici\u00f3n, motivaci\u00f3n, actitud, inter\u00e9s o inclinaci\u00f3n a lograrlo, como el objetivo o fin en s\u00ed mismo, y se habla tanto del prop\u00f3sito individual como del organizativo, aunque en este post nos vamos a enfocar en el primero.<\/p>\n

En un inicio, las organizaciones m\u00e1s modernas ten\u00edan una\u00a0misi\u00f3n\u00a0<\/strong>que correspond\u00eda a la raz\u00f3n de ser de su existencia, como indica el concepto de los autores Thompson y Strickland.<\/p>\n

\u201cLo que una compa\u00f1\u00eda trata de hacer en la actualidad por sus clientes\u201d<\/strong><\/p><\/blockquote>\n

A menudo, la misi\u00f3n era definida\u00a0top down<\/em>\u00a0y publicada en el \u201cNosotros\u201d de la web corporativa, en los famosos manuales de acogida, y colgada, junto a los valores corporativos, en las paredes de la oficina. Estas organizaciones solamente se preocupan por su\u00a0auto-preservaci\u00f3n<\/strong>. El mercado es una piscina de tiburones: los competidores. La \u00fanica manera de asegurar su supervivencia es aprovechar cada oportunidad para conseguir mayor cuota de mercado. Estas organizaciones<\/a> segmentan a sus clientes seg\u00fan sus necesidades, sus preferencias, motivaciones, intereses, opiniones… Para cada segmento posicionan cuidadosamente su productos y sus marcas de modo que resulten atractivos. \u00c9stas se corresponden con las organizaciones naranjas de Frederic Laloux.<\/strong><\/p>\n

Hoy, las organizaciones m\u00e1s evolucionadas, aqu\u00e9llas que Laloux denomina\u00a0Teal<\/strong>, tienen prop\u00f3sito por misi\u00f3n. La auto-preservaci\u00f3n es reemplazada por el deseo de hacer un trabajo con prop\u00f3sito. Las organizaciones Teal responden a una necesidad no analizando lo que ocurre fuera, sino reflexionando internamente sobre de qu\u00e9 producto estar\u00edan realmente orgullosas, mediante un proceso guiado m\u00e1s por la intuici\u00f3n que por el an\u00e1lisis.<\/p>\n

Las 10 reglas del trabajo<\/h3>\n

Cuando era m\u00e1s joven que ahora \ud83d\ude42\u00a0 pensaba que la clave del \u00e9xito era trabajar bien, la excelencia en el desempe\u00f1o, la eficiencia… Pronto me di cuenta que \u00e9stas no eran condiciones suficientes. Por ejemplo, si realizaba un excelente trabajo pero nadie lo notaba, entonces no era mucho m\u00e1s que eso, trabajo<\/strong>… La forma en que los dem\u00e1s percib\u00edan aquello que hac\u00eda era lo que realmente importaba, de ello depend\u00eda todo… En definitiva, no sacaba provecho de mi trabajo porque pasaba demasiado tiempo trabajando. Parad\u00f3jico, \u00bfverdad? Recuerdo que llegu\u00e9 a leerme un libro titulado \u201cLas 10 reglas del trabajo\u201d, que eran:<\/p>\n

1.\u00a0\u00a0\u00a0\u00a0Practique su forma de comportarse<\/p>\n

2.\u00a0\u00a0\u00a0\u00a0No olvide que lo est\u00e1n juzgando en todo momento<\/p>\n

3.\u00a0\u00a0\u00a0\u00a0H\u00e1gase un plan<\/p>\n

4.\u00a0\u00a0\u00a0\u00a0Si no puede decir nada agradable, c\u00e1llese<\/p>\n

5.\u00a0\u00a0\u00a0\u00a0Mire por usted mismo<\/p>\n

6.\u00a0\u00a0\u00a0\u00a0M\u00e9zclese con los dem\u00e1s<\/p>\n

7.\u00a0\u00a0\u00a0\u00a0Vaya un paso por delante<\/p>\n

8.\u00a0\u00a0\u00a0\u00a0Cultive la diplomacia<\/p>\n

9.\u00a0\u00a0\u00a0\u00a0Conozca el sistema y s\u00e1quele el m\u00e1ximo partido<\/p>\n

10.\u00a0Controle a sus rivales<\/p>\n

Nunca supe hacer eso, pero no me resign\u00e9: el trabajo no pod\u00eda ser eso tan tedioso… As\u00ed que tal Juana de Arco, con su caballo y su estandarte, me dispuse a galopar por el tortuoso camino de la emprendedur\u00eda, empujada por un marido inconsciente que me dijo \u201cPor qu\u00e9 no emprendes\u201d (gracias @Xavier Huguet), como si eso de emprender fuera tan sencillo. Sin embargo, no s\u00e9 c\u00f3mo ni por qu\u00e9 le hice caso y fund\u00e9 @Monday Happy Monday. No ten\u00eda claro qu\u00e9 iba a hacer ni qu\u00e9 vender. Tan s\u00f3lo ten\u00eda clara una cosa, cuyo nombre desconoc\u00eda por aquel entonces: el prop\u00f3sito. Quer\u00eda cambiar el mundo del trabajo, nada mal para una sola persona. Ni que decir tiene que tuve que formarme mucho para saber en qu\u00e9 deb\u00eda consistir eso. Ello me permiti\u00f3 darme cuenta que quiz\u00e1s hab\u00eda nacido antes de tiempo porque aquello a lo que aspiraba desde hac\u00eda mucho tiempo era propio de un tipo de organizaciones altamente evolucionadas.<\/p>\n

Quiz\u00e1s ese prop\u00f3sito siga todav\u00eda intacto. En cualquier caso, como dicen las organizaciones Teal (y @Monday Happy Monday quiere ser una Teal)<\/p>\n

\u201cSe\u00f1ores clientes, \u00e9sta es nuestra oferta. Esto es lo mejor que sabemos y podemos hacer hoy y estamos orgullosas de ello. Ojal\u00e1 les guste\u201d<\/strong><\/p><\/blockquote>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Del lat\u00edn \u201cpropositum\u201d (\u201cpro\u201d que indica una direcci\u00f3n hacia adelante y \u201cpositum\u201d que es el participio del verbo \u201cponere\u201d, en el sentido de \u201cponer\u201d), esta palabra, tan de moda como es\u00a0el prop\u00f3sito, significa avanzar hacia un objetivo, incluyendo tanto la predisposici\u00f3n, motivaci\u00f3n, actitud, inter\u00e9s o inclinaci\u00f3n a lograrlo, como el objetivo o fin en s\u00ed […]<\/p>\n","protected":false},"author":2,"featured_media":5676,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[42,41],"tags":[296,208,297,298,299,300,301,90,199],"class_list":["post-5683","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation","category-true-stories","tag-emprender-en","tag-innovacion-en","tag-legado-en","tag-mision-en","tag-monday-happy-monday-en","tag-organizaciones-en","tag-proposito-en","tag-retos-en","tag-transformacion-en"],"yoast_head":"\nEl prop\u00f3sito - Monday Happy Monday<\/title>\n<meta name=\"description\" content=\"Se\u00f1ores clientes, \u00e9sta es nuestra oferta. 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