Hoy os traigo una peque\u00f1a reflexi\u00f3n que me acompa\u00f1a desde hace un tiempo.<\/p>\n
Ya sab\u00e9is que llevo en mi mochila m\u00e1s de una herramienta que me ayuda en el proceso de acompa\u00f1ar tanto a personas como organizaciones a crear nuevos futuros. A fecha de hoy, el Design Thinking y el Personal Branding son dos de esas \u201cherramientas\u201d (con permiso de los eruditos en ambos temas) que est\u00e1n muy presentes en el d\u00eda a d\u00eda de mi trabajo. Y entonces yo me pregunto, \u00bfpor qu\u00e9 motivo estoy tan enganchada a ellas? \u00bfGuardan alguna similitud entre ellas?<\/p>\n
Siempre me gusta decir que el Design Thinking, adem\u00e1s de ser una manera de abordar cualquier reto que tengas por delante, es un proceso que incluye una serie de pasos y din\u00e1micas que, si los sigues con rigurosidad, te ayudan a hacer posible la innovaci\u00f3n centrada en las personas.<\/p>\n
Y \u00bfqu\u00e9 es innovar? Es ser capaz de idear e implementar un nuevo producto, servicio, proceso, experiencia, \u2026 O bien modificar alguno ya existente. Lo m\u00e1s importante es tener en cuenta que la palabra \u201cinnovar\u201d incorpora en s\u00ed misma un elemento clave que es el de \u201cponer en pr\u00e1ctica\u201d. Es por este motivo que, hoy en d\u00eda, son cada vez m\u00e1s las organizaciones que animan a sus equipos a llevar a cabo procesos de este tipo que les permitan resolver los retos que tienen entre manos, ya sea haciendo protagonistas de las soluciones a los empleados, clientes, ciudadanos, pacientes, etc.<\/p>\n
Con nuestro talento, voluntad, prop\u00f3sito y un buen proceso, las personas somos capaces de crear nuevos futuros.<\/strong><\/p><\/blockquote>\n
Y, por otro lado, est\u00e1 la otra herramienta: el Personal Branding. Este es un proceso que nos permite a las personas desarrollar, que no crear, una marca personal aut\u00e9ntica con un objetivo concreto y a trav\u00e9s de un pilar muy claro: la comunicaci\u00f3n. En cierto modo, el Personal Branding nos permite innovarnos.<\/p>\n
Ambos procesos me apasionan, lo sab\u00e9is, ya que ambos tienen como prop\u00f3sito impactar en el entorno. Y es que estoy convencida de que la magia existe y que con nuestro talento, con voluntad, con un prop\u00f3sito y con un buen proceso\u2026 las personas somos m\u00e1s que capaces de crear nuevos futuros. Es decir, somos capaces de incidir en nuestro propio devenir y en el de las organizaciones en las que estamos viviendo.<\/p>\n
\u00bfEn qu\u00e9 se parecen Design Thinking [DT] y Personal Branding [PB]?<\/strong><\/h3>\n
1\ufe0f\u20e3\u00a0Se mueven en el paradigma de la experimentaci\u00f3n.<\/strong>\u00a0No dan nada por sentado desde un inicio y emprenden un camino con el reto de descubrir y comprobar mejores maneras de hacer las cosas. La aplicaci\u00f3n de cada proceso supone una nueva aventura. No es lo mismo un DT en una organizaci\u00f3n u otra, incluso aunque se aplique para resolver retos similares. Lo mismo pasa con PB, cada vez que aplicas el proceso el resultado es diferente.<\/p>\n
2\ufe0f\u20e3\u00a0Est\u00e1n compuestas por un conjunto de fases que deben llevarse a cabo en un orden<\/strong>. Para ejecutar cada \u201cfase\u201d tienen un conjunto de \u201cdin\u00e1micas\u201d que nos permiten llevar a cabo esa fase y pasar a la siguiente. Las \u201cdin\u00e1micas\u201d son, en concreto, ejercicios, m\u00e1s o menos predise\u00f1ados, que nos facilitan el pensamiento, nos ayudan a poner foco, nos permiten explorar y a su vez a tomar decisiones.<\/p>\n
3\ufe0f\u20e3\u00a0Todo se inicia en una fase de exploraci\u00f3n que pretende fijar muy bien el punto de partida<\/strong>. DT propone investigar profundamente para comprender muy bien el problema a resolver. PB propone hacer introspecci\u00f3n para tener claro cu\u00e1l es nuestra esencia, para centrar muy bien desde donde parte nuestra marca personal.<\/p>\n
4\ufe0f\u20e3\u00a0La creatividad est\u00e1 muy presente<\/strong>. DT, despu\u00e9s de invitarnos a investigar, nos lleva a idear c\u00f3mo podr\u00edamos resolver el reto con din\u00e1micas que apelan a nuestro pensamiento m\u00e1s divergente. PB, despu\u00e9s de la etapa de introspecci\u00f3n, tambi\u00e9n nos invita a aplicar la creatividad para pensar en acciones comunicativas y t\u00e1cticas que podamos llevar a cabo para impactar en la percepci\u00f3n de los dem\u00e1s.<\/p>\n
5\ufe0f\u20e3\u00a0Ambas parten de una persona y acaban en una persona<\/strong>. DT investiga de forma cualitativa para entender las motivaciones y necesidades de la persona protagonista del problema. Y luego vuelve a esta misma persona para obtener feedback de las ideas que se han tenido. Por su parte, PB parte de una persona (en este caso nosotras mismas) y tiene como prop\u00f3sito conectar con otras personas, que son aquellas a la que queremos dirigir nuestra propuesta de valor.<\/p>\n
Me he dado cuenta de que mi mochila va llena de varitas m\u00e1gicas para personas inquietas, proactivas y con voluntad de cambio. Vivimos tiempos complejos e inciertos, por descontado, pero por m\u00e1s grande que sea el reto, la par\u00e1lisis no es una opci\u00f3n. Estoy segura de que podemos encontrar el proceso que nos puede ayudar a hacer el camino y, sobre todo, adaptarnos a una \u00e9poca donde debemos seguir resolviendo y construyendo.<\/p>\n
Quien tiene un \u2018porqu\u00e9\u2019, encontrar\u00e1 casi siempre el \u2018c\u00f3mo\u2019 – Viktor Frankl\u00a0<\/em><\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"
Hoy os traigo una peque\u00f1a reflexi\u00f3n que me acompa\u00f1a desde hace un tiempo. \u00bfPor qu\u00e9 soy fan del Design Thinking y del Personal Branding? Ya sab\u00e9is que llevo en mi mochila m\u00e1s de una herramienta que me ayuda en el proceso de acompa\u00f1ar tanto a personas como organizaciones a crear nuevos futuros. A fecha de […]<\/p>\n","protected":false},"author":3,"featured_media":8014,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,1],"tags":[1080,204,267,84,1081,495,1082,1083,108,1084,1085,1086,155,548,86,420],"class_list":["post-8018","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio","category-metodologies-de-treball","tag-autoconocimiento-ca","tag-comunicacion-ca","tag-creatividad-ca","tag-design-thinking-ca","tag-experimentar-ca","tag-futuro-ca","tag-innovar-ca","tag-innovarse-ca","tag-innovation-ca","tag-investigacion-ca","tag-magia-ca","tag-people-centric-ca","tag-personal-branding-ca","tag-problem-solving-ca","tag-retos-ca","tag-talento-ca"],"yoast_head":"\n
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