{"id":6964,"date":"2021-05-30T20:25:45","date_gmt":"2021-05-30T19:25:45","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/"},"modified":"2021-07-13T20:46:19","modified_gmt":"2021-07-13T19:46:19","slug":"las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","title":{"rendered":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3"},"content":{"rendered":"

El primer discurs de\u00a0Dem\u00f2stenes<\/strong>, un dels oradors m\u00e9s rellevants de la hist\u00f2ria i un important pol\u00edtic aten\u00e8s, va ser tan dolent que la seva audi\u00e8ncia va riure d’ell. Mentre caminava cap a la seva casa desanimat i resignat per la seva incapacitat per parlar al p\u00fablic, es va trobar amb un actor anomenat\u00a0S\u00e0tir<\/strong>, qui li va ensenyar com pronunciar un discurs. Dem\u00f2stenes es va construir un petit estudi subterrani on va practicar durant setmanes la seva orat\u00f2ria lluny de qualsevol distracci\u00f3 mundana. Va curar la seva quequesa parlant amb pedres a la boca i la seva dificultat per respirar recitant poesia mentre corria costa amunt. Amb tals esfor\u00e7os, finalment va ser capa\u00e7 de mantenir fetillada la seva audi\u00e8ncia atenesa.<\/p>\n

Tenim clar que un bon l\u00edder ha de ser capa\u00e7 de\u00a0construir b\u00e9 el prop\u00f2sit de la seva companyia i detectar oportunitats en el seu entorn<\/strong>, per\u00f2 sabem que tamb\u00e9 \u00e9s paper fonamental dels l\u00edders\u00a0saber comunicar aquest prop\u00f2sit amb la finalitat d’estimular la motivaci\u00f3 intr\u00ednseca dels qui lideren i descriure aquests entorns de manera que aquells puguin aprofitar tots els seus recursos.<\/strong><\/p>\n

\n

Recentment, els investigadors han comen\u00e7at a estudiar l’important vincle entre el\u00a0llenguatge i lideratge<\/p>\n<\/blockquote>\n

Pensa en el Nadal, com els embolcalls dels regals solen ser tan impactants com el propi regal.<\/p>\n

Segons el psic\u00f2leg estatunidenc, qui va ser expresident de l’Associaci\u00f3 Estatunidenca de Psicologia (APA) i deg\u00e0 de la Facultat de Medicina de la Universitat de Colorado,\u00a0John J. Conger<\/strong>, que va assessorar cinc presidents dels Estats Units en assumptes relacionats amb la psicologia, dominar el llenguatge del lideratge es divideix, al seu torn, en<\/p>\n

    \n
  1. El domini del\u00a0proc\u00e9s de definir el prop\u00f2sit de l’organitzaci\u00f3\u00a0<\/strong>(tema sobre el qual vaig escriure fa uns quants\u00a0posts<\/a>), \u00e9s a dir, el missatge, l’adre\u00e7a que cal prendre.<\/li>\n
  2. El domini del que es denomina\u00a0“enquadrament<\/strong>“, la capacitat del l\u00edder d’usar un llenguatge simb\u00f2lic per a generar emocions a trav\u00e9s del seu missatge, la ret\u00f2rica, la qual cosa augmenta l’atractiu motivacional del missatge i determina si ser\u00e0 prou memorable com per a influir en la presa de decisions del dia a dia d’aquells que conformen l’organitzaci\u00f3, la qual cosa proporciona un mapa per a l’acci\u00f3, la interpretaci\u00f3 del l\u00edder sobre el prop\u00f2sit juntament amb els valors i creences que l’acompanyen.<\/li>\n<\/ol>\n

    En un estudi de recerca, es va informar els participants d’un projecte que tenia un 80% de probabilitats d’\u00e8xit i d’un altre projecte que tenia un 20% de probabilitats de frac\u00e0s. Despr\u00e9s, es va demanar als participants que triessin un projecte. Inevitablement, van triar el primer, malgrat que en tots dos els resultats eren els mateixos. Queda \u00e0mpliament demostrat doncs que\u00a0enquadrar<\/strong>\u00a0d’una determinada manera influeix en les nostres percepcions dels seus resultats. Crear\u00a0marcs significatius\u00a0<\/strong>pel prop\u00f2sit, els valors i les creences d’una organitzaci\u00f3 \u00e9s un component imprescindible perqu\u00e8 reforcen el comprom\u00eds i proporcionen orientaci\u00f3 per a les tasques del dia a dia.<\/p>\n

    \n

    En conclusi\u00f3, l’enquadrament \u00e9s la interpretaci\u00f3 que fa el l\u00edder de l’organitzaci\u00f3<\/p>\n<\/blockquote>\n

    Aix\u00ed doncs, si com a l\u00edder necessites llan\u00e7ar un missatge impactant a la teva audi\u00e8ncia:<\/p>\n

      \n
    1. Emmarca el prop\u00f2sit de la teva organitzaci\u00f3 entorn d’objectius que fomentin la motivaci\u00f3 intr\u00ednseca dels qui t’escolten. Basa’t en valors i creences que tinguin significats positius i siguin culturalment importants per a ell@s.<\/li>\n
    2. Utilitza hist\u00f2ries per a il\u00b7lustrar els valoris rectors en l’organitzaci\u00f3 i el mercat.<\/li>\n
    3. Ressalta el significat del prop\u00f2sit, per qu\u00e8 es va triar aquest i no un altre, els antagonistes clau (mira el\u00a0discurs<\/a>\u00a0de Steven Jobs a la Boston Computer Society en 1984. Steve Jobs. Per suposici\u00f3 impl\u00edcita, explica com Apple encarna les qualitats oposades d’IBM), i per qu\u00e8 creus que tindr\u00e0 \u00e8xit.<\/li>\n
    4. Utilitza analogies i met\u00e0fores en el teu discurs.<\/li>\n
    5. Permet que les teves pr\u00f2pies emocions aflorin mentre parles.<\/li>\n
    6. Recorda que has de ser percebut\/uda com a cre\u00efble.<\/li>\n
    7. Com a l\u00edder, el teu paper \u00e9s el de creador@ de significat, per la qual cosa no oblidis construir marcs de grans possibilitats<\/li>\n<\/ol>\n

      Preparat\/da per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3?<\/strong> \"\"<\/a> \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"

      El primer discurs de\u00a0Dem\u00f2stenes, un dels oradors m\u00e9s rellevants de la hist\u00f2ria i un important pol\u00edtic aten\u00e8s, va ser tan dolent que la seva audi\u00e8ncia va riure d’ell. Mentre caminava cap a la seva casa desanimat i resignat per la seva incapacitat per parlar al p\u00fablic, es va trobar amb un actor anomenat\u00a0S\u00e0tir, qui li […]<\/p>\n","protected":false},"author":2,"featured_media":6954,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,25],"tags":[128,716,84,717,718,622,108,719,441,443,623,109,720],"class_list":["post-6964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio","category-tendencies","tag-customer-experience-ca","tag-customer-satisfaction-ca","tag-design-thinking-ca","tag-digital-transformation-ca","tag-employee-experiencie-ca","tag-hr-ca","tag-innovation-ca","tag-leadership-agile-ca","tag-marketing-ca","tag-rrhh-ca","tag-technology-ca","tag-transformacion-digital-ca","tag-user-centered-design-ca"],"yoast_head":"\nLes 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday\" \/>\n<meta property=\"og:description\" content=\"El primer discurs de\u00a0Dem\u00f2stenes, un dels oradors m\u00e9s rellevants de la hist\u00f2ria i un important pol\u00edtic aten\u00e8s, va ser tan dolent que la seva audi\u00e8ncia va riure d’ell. Mentre caminava cap a la seva casa desanimat i resignat per la seva incapacitat per parlar al p\u00fablic, es va trobar amb un actor anomenat\u00a0S\u00e0tir, qui li […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Monday Happy Monday\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-30T19:25:45+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-13T19:46:19+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"675\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maite Moreno Bosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:site\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maite Moreno Bosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\"},\"author\":{\"name\":\"Maite Moreno Bosch\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347\"},\"headline\":\"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3\",\"datePublished\":\"2021-05-30T19:25:45+00:00\",\"dateModified\":\"2021-07-13T19:46:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\"},\"wordCount\":726,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\",\"keywords\":[\"Customer Experience\",\"Customer Satisfaction\",\"Design Thinking\",\"Digital Transformation\",\"Employee Experiencie\",\"HR\",\"Innovation\",\"Leadership Agile\",\"marketing\",\"rrhh\",\"Technology\",\"Transformaci\u00f3n Digital\",\"User Centered Design\"],\"articleSection\":[\"Innovaci\u00f3\",\"Tend\u00e8ncies\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\",\"url\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\",\"name\":\"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday\",\"isPartOf\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\",\"datePublished\":\"2021-05-30T19:25:45+00:00\",\"dateModified\":\"2021-07-13T19:46:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage\",\"url\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\",\"contentUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg\",\"width\":1200,\"height\":675},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mondayhappymonday.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mondayhappymonday.com\/#website\",\"url\":\"https:\/\/mondayhappymonday.com\/\",\"name\":\"Monday Happy Monday\",\"description\":\"Innovaci\u00f3 centrada en all\u00f2 hum\u00e0\",\"publisher\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mondayhappymonday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\",\"name\":\"Monday Happy Monday Consulting S.L.\",\"url\":\"https:\/\/mondayhappymonday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg\",\"contentUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg\",\"width\":1,\"height\":1,\"caption\":\"Monday Happy Monday Consulting S.L.\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/MonHappyMon\",\"https:\/\/www.linkedin.com\/company\/monday-happy-monday\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347\",\"name\":\"Maite Moreno Bosch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g\",\"caption\":\"Maite Moreno Bosch\"},\"sameAs\":[\"https:\/\/mondayhappymonday.com\"],\"url\":\"https:\/\/mondayhappymonday.com\/ca\/author\/maite\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","og_locale":"ca_ES","og_type":"article","og_title":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday","og_description":"El primer discurs de\u00a0Dem\u00f2stenes, un dels oradors m\u00e9s rellevants de la hist\u00f2ria i un important pol\u00edtic aten\u00e8s, va ser tan dolent que la seva audi\u00e8ncia va riure d’ell. Mentre caminava cap a la seva casa desanimat i resignat per la seva incapacitat per parlar al p\u00fablic, es va trobar amb un actor anomenat\u00a0S\u00e0tir, qui li […]","og_url":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","og_site_name":"Monday Happy Monday","article_published_time":"2021-05-30T19:25:45+00:00","article_modified_time":"2021-07-13T19:46:19+00:00","og_image":[{"width":1200,"height":675,"url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg","type":"image\/jpeg"}],"author":"Maite Moreno Bosch","twitter_card":"summary_large_image","twitter_creator":"@MonHappyMon","twitter_site":"@MonHappyMon","twitter_misc":{"Escrit per":"Maite Moreno Bosch","Temps estimat de lectura":"4 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#article","isPartOf":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/"},"author":{"name":"Maite Moreno Bosch","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347"},"headline":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3","datePublished":"2021-05-30T19:25:45+00:00","dateModified":"2021-07-13T19:46:19+00:00","mainEntityOfPage":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/"},"wordCount":726,"commentCount":0,"publisher":{"@id":"https:\/\/mondayhappymonday.com\/#organization"},"image":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage"},"thumbnailUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg","keywords":["Customer Experience","Customer Satisfaction","Design Thinking","Digital Transformation","Employee Experiencie","HR","Innovation","Leadership Agile","marketing","rrhh","Technology","Transformaci\u00f3n Digital","User Centered Design"],"articleSection":["Innovaci\u00f3","Tend\u00e8ncies"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","url":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/","name":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3 - Monday Happy Monday","isPartOf":{"@id":"https:\/\/mondayhappymonday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage"},"image":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage"},"thumbnailUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg","datePublished":"2021-05-30T19:25:45+00:00","dateModified":"2021-07-13T19:46:19+00:00","breadcrumb":{"@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#primaryimage","url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg","contentUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2021\/05\/1622373546132.jpeg","width":1200,"height":675},{"@type":"BreadcrumbList","@id":"https:\/\/mondayhappymonday.com\/ca\/las-7-claves-para-comunicar-el-proposito-de-tu-organizacion-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondayhappymonday.com\/ca\/"},{"@type":"ListItem","position":2,"name":"Les 7 claus per a comunicar el prop\u00f2sit de la teva organitzaci\u00f3"}]},{"@type":"WebSite","@id":"https:\/\/mondayhappymonday.com\/#website","url":"https:\/\/mondayhappymonday.com\/","name":"Monday Happy Monday","description":"Innovaci\u00f3 centrada en all\u00f2 hum\u00e0","publisher":{"@id":"https:\/\/mondayhappymonday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondayhappymonday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/mondayhappymonday.com\/#organization","name":"Monday Happy Monday Consulting S.L.","url":"https:\/\/mondayhappymonday.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/","url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg","contentUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg","width":1,"height":1,"caption":"Monday Happy Monday Consulting S.L."},"image":{"@id":"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/MonHappyMon","https:\/\/www.linkedin.com\/company\/monday-happy-monday\/"]},{"@type":"Person","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347","name":"Maite Moreno Bosch","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g","caption":"Maite Moreno Bosch"},"sameAs":["https:\/\/mondayhappymonday.com"],"url":"https:\/\/mondayhappymonday.com\/ca\/author\/maite\/"}]}},"_links":{"self":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/6964","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/comments?post=6964"}],"version-history":[{"count":6,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/6964\/revisions"}],"predecessor-version":[{"id":7157,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/6964\/revisions\/7157"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/media\/6954"}],"wp:attachment":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/media?parent=6964"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/categories?post=6964"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/tags?post=6964"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}