{"id":628,"date":"2017-09-16T18:05:35","date_gmt":"2017-09-16T18:05:35","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/?p=628"},"modified":"2018-10-31T17:11:35","modified_gmt":"2018-10-31T17:11:35","slug":"a-donde-iran-las-ideas-que-generamos-que-no-implantamos","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/","title":{"rendered":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos"},"content":{"rendered":"

[et_pb_section bb_built=”1″ _builder_version=”3.16.1″ module_class=”interior fitxa blog” next_background_color=”#005a84″][et_pb_row _builder_version=”3.16.1″ module_class=”titol post” make_fullwidth=”on” use_custom_width=”on” width_unit=”off” custom_width_percent=”100%” gutter_width=”4″][et_pb_column type=”4_4″][et_pb_post_title admin_label=”T\u00edtol post” _builder_version=”3.16.1″ comments=”off” date_format=”j M, Y” featured_placement=”background” parallax=”on” use_background_color_gradient=”on” background_color_gradient_start=”#005a84″ background_color_gradient_end=”#ffa200″ background_color_gradient_overlays_image=”on” module_class=”no-foto” background_color_gradient_start_position=”10%” \/][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.16.1″][et_pb_column type=”1_5″][\/et_pb_column][et_pb_column type=”3_5″][et_pb_image admin_label=”Imatge” _builder_version=”3.16.1″ src=”https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg” alt=”Photo by Alfred Eisenstaedt” align=”center” force_fullwidth=”on” \/][et_pb_text admin_label=”Peu de foto” _builder_version=”3.16.1″ module_id=”peu-foto-2″]<\/p>\n

Foto: Alfred Eisenstaedt<\/p>\n

[\/et_pb_text][et_pb_text _builder_version=”3.16.1″ module_class=”text”]<\/p>\n

Como dice la canci\u00f3n de unos de mis cantantes favoritos, V\u00edctor Manuel,<\/p>\n

A d\u00f3nde ir\u00e1n los besos que guardamos, que no damos…<\/p><\/blockquote>\n

A menudo me pregunto lo mismo sobre las ideas: a d\u00f3nde ir\u00e1n aqu\u00e9llas que dise\u00f1amos.<\/p>\n

Este post, m\u00e1s all\u00e1 de un canto, quiere ser una cr\u00edtica a la innovaci\u00f3n por la innovaci\u00f3n, para prevenir que se convierta en otra de esas burbujas a las que tan propensos somos, caracterizada por un sobredimensionamiento muy por encima del resto de aspectos de la organizaci\u00f3n, con la consiguiente fractura que ello pueda ocasionar al involucrar algo tan imprescindible como es la misma innovaci\u00f3n.<\/p>\n

Para evitar que las ideas se conviertan en\u00a0proyectos zombies<\/em>\u00a0que no pasan del prototipo porque en realidad no son una prioridad real para la organizaci\u00f3n, lo primero que cabe es identificar las razones y resolverlas o parar el equipo si ello fuera necesario, para evitar su des\u00e1nimo. A igual que los enamorados de Victor Manuel, cu\u00e1ntos equipos enamorados de sus ideas hemos desmotivado por no verlas hechas realidad…<\/p>\n

S\u00ed, no me escondo, en este post pretendo mostrar disidencia por este culto a lo nuevo, porque que algo sea novedoso no quiere decir que sea bueno ni \u00fatil.<\/p>\n

Sin embargo, es necesario hacer una mirada retrospectiva para entender c\u00f3mo hemos llegado hasta aqu\u00ed. En el s. XX, la innovaci\u00f3n se convirti\u00f3 en un concepto casi sagrado. Su popularizaci\u00f3n permiti\u00f3 el auge de una \u00e9poca dorada que empez\u00f3 en los 60s.<\/p>\n

Con la guerra de Vietnam, la degradaci\u00f3n del medio ambiente y otras decepciones sociales y tecnol\u00f3gicas, se hizo m\u00e1s dif\u00edcil tener fe en el progreso.<\/p><\/blockquote>\n

explican Vinsel y Russell, profesores del Instituto Tecnol\u00f3gico Stevens de\u00a0Nueva Jersey. A ello<\/p>\n

le sustituy\u00f3 la idea de ‘innovaci\u00f3n’, un concepto m\u00e1s peque\u00f1o y moralmente neutral. (La innovaci\u00f3n) Proporciona una manera de celebrar los logros de una era de alta tecnolog\u00eda sin esperar demasiado de ellos socialmente.<\/p><\/blockquote>\n

La mencionada \u00e9poca de oro termin\u00f3 en los 90, pero fue en esta \u00e9poca cuando la mayor\u00eda de los conceptos y procesos claves de la innovaci\u00f3n fueron desarrollados. As\u00ed, Rolf Estate desarroll\u00f3 en los a\u00f1os 80 el proceso de\u00a0Design Thinking<\/strong><\/em>, un concepto que est\u00e1 siendo muy utilizado por numerosas empresas en el mundo.<\/p>\n

Con el desarrollo econ\u00f3mico, la palabra \u201cinnovaci\u00f3n\u201d se ha ido convirtiendo en una de las m\u00e1s comunes y difundidas del mundo. Todas las organizaciones ponen por bandera su vertiente innovadora, porque la innovaci\u00f3n est\u00e1 de moda.<\/p>\n

Antonio Rodr\u00edguez de las Heras, catedr\u00e1tico de Historia Contempor\u00e1nea y director del Instituto de Cultura y Tecnolog\u00eda de la Universidad Carlos III dice<\/p>\n

La palabra innovaci\u00f3n se ha convertido en un comod\u00edn<\/strong>\u00a0que se sobreutiliza en discursos de todo tipo porque suena a positivo, pero se ha vaciado de significado.<\/p><\/blockquote>\n

Y por si fuera poco, no nos conformamos con la innovaci\u00f3n incremental. Todos perseguimos la innovaci\u00f3n disruptiva, aqu\u00e9lla que nos deje con la boca abierta.<\/p>\n

Sin embargo, Vinsel y Russell defienden que\u00a0lo que sucede despu\u00e9s de la innovaci\u00f3n podr\u00eda ser m\u00e1s importante que \u00e9sta.<\/p>\n

Por todo ello, quiero reivindicar hoy aqu\u00ed, en este post, un mayor reconocimiento por aqu\u00e9lla tan olvidada:\u00a0la implantaci\u00f3n<\/strong>. Parafraseando a @Sof\u00eda Benjumea<\/a>, Directora del Google Campus de Madrid<\/p>\n

Una idea es s\u00f3lo un ingrediente m\u00e1s.<\/p><\/blockquote>\n

Para conseguir implantar una idea es necesario que haya un equipo y una Direcci\u00f3n con la pasi\u00f3n, perseverancia y disposici\u00f3n a dedicarle el apoyo, trabajo y sacrificio que supone sacar un proyecto adelante.<\/p>\n

No es ninguna novedad:\u00a0una idea no vale nada hasta que no se pone en marcha<\/strong>.<\/p>\n

[\/et_pb_text][et_pb_comments admin_label=”Comentaris” _builder_version=”3.16.1″ module_class=”comentaris” custom_button=”on” button_text_color=”#ffffff” button_bg_color=”#ffa200″ saved_tabs=”all” global_module=”553″ \/][\/et_pb_column][et_pb_column type=”1_5″][\/et_pb_column][\/et_pb_row][et_pb_row][et_pb_column type=”4_4″][et_pb_post_nav admin_label=”Navegaci\u00f3 posts” _builder_version=”3.16.1″ in_same_term=”off” \/][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section bb_built=”1″ specialty=”off” prev_background_color=”#ffffff” _builder_version=”3.16.1″ module_id=”newsletter-home” background_color=”#005a84″ global_module=”297″][et_pb_row global_parent=”297″ _builder_version=”3.16.1″][et_pb_column type=”4_4″][et_pb_text admin_label=”T\u00edtol %22Subscriu-t’hi%22″ global_parent=”297″ _builder_version=”3.16.1″ module_class=”titol-fila”]<\/p>\n

Subscriu-t’hi<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row global_parent=”297″ background_position=”top_left” background_repeat=”repeat” background_size=”initial”][et_pb_column type=”4_4″][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Este post, m\u00e1s all\u00e1 de un canto, quiere ser una cr\u00edtica a la innovaci\u00f3n por la innovaci\u00f3n, para prevenir que se convierta en otra de esas burbujas a las que tan propensos somos.<\/p>\n","protected":false},"author":2,"featured_media":631,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[24,1],"tags":[],"class_list":["post-628","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovacio","category-metodologies-de-treball"],"yoast_head":"\nA d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday\" \/>\n<meta property=\"og:description\" content=\"Este post, m\u00e1s all\u00e1 de un canto, quiere ser una cr\u00edtica a la innovaci\u00f3n por la innovaci\u00f3n, para prevenir que se convierta en otra de esas burbujas a las que tan propensos somos.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\" \/>\n<meta property=\"og:site_name\" content=\"Monday Happy Monday\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-16T18:05:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2018-10-31T17:11:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Maite Moreno Bosch\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:site\" content=\"@MonHappyMon\" \/>\n<meta name=\"twitter:label1\" content=\"Escrit per\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maite Moreno Bosch\" \/>\n\t<meta name=\"twitter:label2\" content=\"Temps estimat de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minuts\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\"},\"author\":{\"name\":\"Maite Moreno Bosch\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347\"},\"headline\":\"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos\",\"datePublished\":\"2017-09-16T18:05:35+00:00\",\"dateModified\":\"2018-10-31T17:11:35+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\"},\"wordCount\":982,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg\",\"articleSection\":[\"Innovaci\u00f3\",\"Metodologies de Treball\"],\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\",\"url\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\",\"name\":\"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday\",\"isPartOf\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg\",\"datePublished\":\"2017-09-16T18:05:35+00:00\",\"dateModified\":\"2018-10-31T17:11:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#breadcrumb\"},\"inLanguage\":\"ca\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage\",\"url\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg\",\"contentUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg\",\"width\":800,\"height\":600,\"caption\":\"Photo by Alfred Eisenstaedt\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/mondayhappymonday.com\/ca\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/mondayhappymonday.com\/#website\",\"url\":\"https:\/\/mondayhappymonday.com\/\",\"name\":\"Monday Happy Monday\",\"description\":\"Innovaci\u00f3 centrada en all\u00f2 hum\u00e0\",\"publisher\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/mondayhappymonday.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"ca\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/mondayhappymonday.com\/#organization\",\"name\":\"Monday Happy Monday Consulting S.L.\",\"url\":\"https:\/\/mondayhappymonday.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg\",\"contentUrl\":\"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg\",\"width\":1,\"height\":1,\"caption\":\"Monday Happy Monday Consulting S.L.\"},\"image\":{\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/x.com\/MonHappyMon\",\"https:\/\/www.linkedin.com\/company\/monday-happy-monday\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347\",\"name\":\"Maite Moreno Bosch\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"ca\",\"@id\":\"https:\/\/mondayhappymonday.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g\",\"caption\":\"Maite Moreno Bosch\"},\"sameAs\":[\"https:\/\/mondayhappymonday.com\"],\"url\":\"https:\/\/mondayhappymonday.com\/ca\/author\/maite\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/","og_locale":"ca_ES","og_type":"article","og_title":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday","og_description":"Este post, m\u00e1s all\u00e1 de un canto, quiere ser una cr\u00edtica a la innovaci\u00f3n por la innovaci\u00f3n, para prevenir que se convierta en otra de esas burbujas a las que tan propensos somos.","og_url":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/","og_site_name":"Monday Happy Monday","article_published_time":"2017-09-16T18:05:35+00:00","article_modified_time":"2018-10-31T17:11:35+00:00","og_image":[{"width":800,"height":600,"url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg","type":"image\/jpeg"}],"author":"Maite Moreno Bosch","twitter_card":"summary_large_image","twitter_creator":"@MonHappyMon","twitter_site":"@MonHappyMon","twitter_misc":{"Escrit per":"Maite Moreno Bosch","Temps estimat de lectura":"5 minuts"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#article","isPartOf":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/"},"author":{"name":"Maite Moreno Bosch","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347"},"headline":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos","datePublished":"2017-09-16T18:05:35+00:00","dateModified":"2018-10-31T17:11:35+00:00","mainEntityOfPage":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/"},"wordCount":982,"commentCount":0,"publisher":{"@id":"https:\/\/mondayhappymonday.com\/#organization"},"image":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage"},"thumbnailUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg","articleSection":["Innovaci\u00f3","Metodologies de Treball"],"inLanguage":"ca","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/","url":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/","name":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos - Monday Happy Monday","isPartOf":{"@id":"https:\/\/mondayhappymonday.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage"},"image":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage"},"thumbnailUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg","datePublished":"2017-09-16T18:05:35+00:00","dateModified":"2018-10-31T17:11:35+00:00","breadcrumb":{"@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#breadcrumb"},"inLanguage":"ca","potentialAction":[{"@type":"ReadAction","target":["https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/"]}]},{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#primaryimage","url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg","contentUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2017\/09\/gettyimages-75554969.jpg","width":800,"height":600,"caption":"Photo by Alfred Eisenstaedt"},{"@type":"BreadcrumbList","@id":"https:\/\/mondayhappymonday.com\/ca\/a-donde-iran-las-ideas-que-generamos-que-no-implantamos\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/mondayhappymonday.com\/ca\/"},{"@type":"ListItem","position":2,"name":"A d\u00f3nde ir\u00e1n las ideas que generamos, que no implantamos"}]},{"@type":"WebSite","@id":"https:\/\/mondayhappymonday.com\/#website","url":"https:\/\/mondayhappymonday.com\/","name":"Monday Happy Monday","description":"Innovaci\u00f3 centrada en all\u00f2 hum\u00e0","publisher":{"@id":"https:\/\/mondayhappymonday.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/mondayhappymonday.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"ca"},{"@type":"Organization","@id":"https:\/\/mondayhappymonday.com\/#organization","name":"Monday Happy Monday Consulting S.L.","url":"https:\/\/mondayhappymonday.com\/","logo":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/","url":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg","contentUrl":"https:\/\/mondayhappymonday.com\/wp-content\/uploads\/2018\/10\/logo-color.svg","width":1,"height":1,"caption":"Monday Happy Monday Consulting S.L."},"image":{"@id":"https:\/\/mondayhappymonday.com\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/MonHappyMon","https:\/\/www.linkedin.com\/company\/monday-happy-monday\/"]},{"@type":"Person","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/93e124b976b1c6ec34a19ceb3fe81347","name":"Maite Moreno Bosch","image":{"@type":"ImageObject","inLanguage":"ca","@id":"https:\/\/mondayhappymonday.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/8ebb37d90ad6c276a92d3c4806e5fe2875b1516f5f2c905bbe13396b4dd3395c?s=96&d=mm&r=g","caption":"Maite Moreno Bosch"},"sameAs":["https:\/\/mondayhappymonday.com"],"url":"https:\/\/mondayhappymonday.com\/ca\/author\/maite\/"}]}},"_links":{"self":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/comments?post=628"}],"version-history":[{"count":6,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":647,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/posts\/628\/revisions\/647"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/media\/631"}],"wp:attachment":[{"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/media?parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/categories?post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mondayhappymonday.com\/ca\/wp-json\/wp\/v2\/tags?post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}