{"id":5682,"date":"2020-06-07T20:52:17","date_gmt":"2020-06-07T19:52:17","guid":{"rendered":"https:\/\/www.mondayhappymonday.com\/el-proposito\/"},"modified":"2022-01-20T13:22:17","modified_gmt":"2022-01-20T12:22:17","slug":"el-proposito","status":"publish","type":"post","link":"https:\/\/mondayhappymonday.com\/ca\/el-proposito\/","title":{"rendered":"El prop\u00f2sit"},"content":{"rendered":"

Del llat\u00ed \u201cpropositum\u201d (\u201cpro\u201d que indica una direcci\u00f3 cap endavant i \u201cpositum\u201d que \u00e9s el participi del verb \u201cponere\u201d, en el sentit de \u201cposar\u201d), aquesta paraula, tan de moda com \u00e9s\u00a0el prop\u00f2sit<\/strong>, significa avan\u00e7ar cap a un objectiu, incloent-hi tant la predisposici\u00f3, motivaci\u00f3, actitud, inter\u00e8s o inclinaci\u00f3 a aconseguir-ho, com l’objectiu o fi en si mateix, i es parla tant del prop\u00f2sit individual com de l’organitzaci\u00f3, encara que en aquest post ens enfocarem en el primer.<\/p>\n

En un inici, les organitzacions m\u00e9s modernes tenien una\u00a0missi\u00f3<\/strong>\u00a0que corresponia a la ra\u00f3 de ser de la seva exist\u00e8ncia, com indica el concepte dels autors Thompson i Strickland.<\/p>\n

\n

\u201cEl que una companyia tracta de fer en l’actualitat pels seus clients\u201d<\/strong><\/p>\n<\/blockquote>\n

Sovint, la missi\u00f3 era definida\u00a0top down<\/em>\u00a0i publicada en el \u201cNosotros\u201d de la web corporativa, en els famosos manuals d’acolliment, i penjada, al costat dels valors corporatius, en les parets de l’oficina. Aquestes organitzacions solament es preocupen per la seva\u00a0autopreservaci\u00f3.<\/strong> El mercat \u00e9s una piscina de taurons: els competidors. L’\u00fanica manera d’assegurar la seva superviv\u00e8ncia \u00e9s aprofitar cada oportunitat per aconseguir major quota de mercat. Aquestes organitzacions<\/a> segmenten als seus clients segons les seves necessitats, les seves prefer\u00e8ncies, motivacions, interessos, opinions… Per a cada segment posicionen acuradament els seus productes i les seves marques de manera que resultin atractius. Aquestes es corresponen amb les organitzacions taronges de Frederic Laloux<\/strong>.<\/p>\n

Avui, les organitzacions m\u00e9s evolucionades, aquelles que Laloux denomina\u00a0Teal<\/strong>, tenen prop\u00f2sit per missi\u00f3. L’autopreservaci\u00f3 \u00e9s reempla\u00e7ada pel desig de fer un treball amb prop\u00f2sit. Les organitzacions Teal responen a una necessitat no analitzant el que ocorre fora, sin\u00f3 reflexionant internament sobre de quin producte estarien realment orgulloses, mitjan\u00e7ant un proc\u00e9s guiat m\u00e9s per la intu\u00efci\u00f3 que per l’an\u00e0lisi.<\/p>\n

Les 10 regles del treball<\/h3>\n

Quan era m\u00e9s jove que ara \ud83d\ude42\u00a0 pensava que la clau de l’\u00e8xit era treballar b\u00e9, l’excel\u00b7l\u00e8ncia en la manera de fer, l’efici\u00e8ncia… Aviat em vaig adonar que aquestes no eren condicions suficients. Per exemple, si feia un excel\u00b7lent treball, per\u00f2 ning\u00fa el notava, llavors no era molt m\u00e9s que aix\u00f2, treball<\/strong>… La manera en qu\u00e8 els altres percebien all\u00f2 que feia era el que realment importava, d’aix\u00f2 depenia tot… En definitiva, no treia profit del meu treball perqu\u00e8 passava massa temps treballant. Paradoxal, veritat? Recordo que vaig arribar a llegir-me un llibre titulat \u201cLes 10 regles del treball\u201d, que eren:<\/p>\n

    \n
  1. Practiqui la seva manera de comportar-se<\/li>\n
  2. No oblidi que ho estan jutjant en tot moment<\/li>\n
  3. Faci’s un pla<\/li>\n
  4. Si no pot dir gens agradable, calli’s<\/li>\n
  5. Miri per vost\u00e8 mateix<\/li>\n
  6. Barregi’s amb els altres<\/li>\n
  7. Vagi un pas per davant<\/li>\n
  8. Conre\u00ef la diplom\u00e0cia<\/li>\n
  9. Conegui el sistema i tregui-li el m\u00e0xim partit<\/li>\n
  10. Controli als seus rivals<\/li>\n<\/ol>\n

    Mai vaig saber fer aix\u00f2, per\u00f2 no em vaig resignar: el treball no podia ser aix\u00f2 tan tedi\u00f3s… Aix\u00ed que tal Joana d’Arc, amb el seu cavall i el seu estendard, em vaig disposar a galopar pel tortu\u00f3s cam\u00ed de l’emprenedoria, empesa per un marit inconscient que em va dir \u201cPer qu\u00e8 no emprens\u201d (gr\u00e0cies @Xavier Huguet), com si aix\u00f2 d’emprendre fos tan senzill. Tanmateix, no s\u00e9 com ni per qu\u00e8 li vaig fer cas i vaig fundar @Monday Happy Monday. No tenia clar qu\u00e8 anava a fer ni qu\u00e8 vendre. Tan sols tenia clara una cosa, el nom de la qual desconeixia en aquells dies: el prop\u00f2sit. Volia canviar el m\u00f3n del treball, res malament per a una sola persona. No cal dir que vaig haver de formar-me molt per saber en qu\u00e8 havia de consistir aix\u00f2. Aix\u00f2 em va permetre adonar-me que potser havia nascut abans d’hora perqu\u00e8 all\u00f2 a qu\u00e8 aspirava des de feia molt de temps era propi d’una mena d’organitzacions altament evolucionades.<\/p>\n

    Potser aquest prop\u00f2sit continua encara intacte. En qualsevol cas, com diuen les organitzacions Teal (i @Monday Happy Monday vol ser una Teal)<\/p>\n

    \n

    \u201cSenyors clients, aquesta \u00e9s la nostra oferta. Aix\u00f2 \u00e9s el millor que sabem i podem fer avui i estem orgulloses d’aix\u00f2. Tant de bo els agradi\u201d<\/strong><\/p>\n<\/blockquote>\n

    \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

    Del llat\u00ed \u201cpropositum\u201d (\u201cpro\u201d que indica una direcci\u00f3 cap endavant i \u201cpositum\u201d que \u00e9s el participi del verb \u201cponere\u201d, en el sentit de \u201cposar\u201d), aquesta paraula, tan de moda com \u00e9s\u00a0el prop\u00f2sit, significa avan\u00e7ar cap a un objectiu, incloent-hi tant la predisposici\u00f3, motivaci\u00f3, actitud, inter\u00e8s o inclinaci\u00f3 a aconseguir-ho, com l’objectiu o fi en si […]<\/p>\n","protected":false},"author":2,"featured_media":5675,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[26,24],"tags":[290,205,291,292,293,294,295,86,192],"class_list":["post-5682","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-histories-reals","category-innovacio","tag-emprender-ca","tag-innovacion-ca","tag-legado-ca","tag-mision-ca","tag-monday-happy-monday-ca","tag-organizaciones-ca","tag-proposito-ca","tag-retos-ca","tag-transformacion-ca"],"yoast_head":"\nEl prop\u00f2sit - Monday Happy Monday<\/title>\n<meta name=\"description\" content=\"Senyors clients, aquesta \u00e9s la nostra oferta. 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